Your Reliable Financial Partner
Job Vacancy
Marketing Manager x 1 Position
Job Description :
Based in Yangon, the incumbent will serve as Marketing Manager of DAWN, reporting to its Head of Operations. The ideal candidate will be responsible for planning, development and implementation of all of the Institution’s marketing strategies, marketing communications, and public relations activities both external and internal. He/She will oversee development and implementation of support materials and services in the area of marketing, internal and external communications. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other departments of the Institution.
Areas of Responsibility:
• Assess the market size and do market segmentation in order to identify and project sizable market opportunities for the business.
• Permanently practice “Customer understanding” analysis and market intelligence activities so as to identify unmet needs of target customers,
to be translated into successful financial products and services.
• Define the overall Value Offer of the Institution to its target market,translating it into a marketing mix that maximizes the Institution´s
competitive advantages against the ever increasing competition.
• Propose marketing strategies for growing the business by means of optimizing and strengthening the existing commercial and distribution
models, as well as exploring new means to reach out to the market.
• Develop the overall marketing strategies & tactics in order to meet business annual objectives.
• Develop customer Acquisition strategies to either create primary markets or gain market share of the Microfinance industry.
• Develop strategies to promote greater retention of the Institution’s customer base.
• Develop the Annual Marketing plan as an integrated part of the Business Plan, to lay-out all above mentioned strategies as well as to
propose all marketing initiatives to be implemented throughout the year to support business goals.
• As a critical part of the Value Offer Development, the incumbent must supervise the all activities pertaining to the Institution´s brand and
product advertising and other communications (both external and internal).
• Implement a Brand building program, to successfully promote (in all target audiences) 1) highest possible level of Brand awareness and
2) favorable perceptions & attitudes toward the brand.
• The incumbent will develop all communication / advertising strategies to accompany the brand building program and all tactical
marketing initiatives (product campaigns, customer education/adoption or promotions) to support sales. The incumbent will lead and
supervise the work of the advertising agency or external providers of advertising and media services.
• Work in team with all other functional areas (particularly Operations) in order to establish the customer service standards that are both,
competitive as well as financially and operationally adequate to the Institution’s business model.
Qualifications and Requirements:
• Minimum of 5 years of work experience in marketing or in brand management.
• Strong multi-channel writing skills, with experience crafting emails, web copy, social media, and collateral.
• Direct experience in Brand development and marketing of products.
• Preferably, experience in marketing for Telecom, Banking or in financial services sector.
• Bachelor’s degree in business, accounting, finance, economics or related area of study.
• Experience in commercial strategic planning and budgeting.
• Master concepts, processes and tools of marketing planning and Marketing implementation.
• Experience in communications, advertising and if possible PR.
• Knowledge of low income market.
• Knowledge of micro, small and medium enterprise market.
Generic Competencies Required:
• Languages: excellent level of English required.
• Professionalism and integrity.
• Deadline oriented. Dependability, requiring minimum supervision.
• Strong leadership and people management skills.
• Sound strategic thinking, business sense and market sense
• Strong analytic skills.
• Excellent communication skills.
• Commitment to the social mission of financial inclusion.
• Support to develop and encourage new and innovative solutions.
• Travel to branches, including outside Yangon, for monitoring as needed.
• Carry out any other duties as required in assigned areas.
Please send updated CV and cover letter to: ggonzalez@accion.org
Executive Assistant x 1 Position
Job Purpose:
The Executive Assistant will require to manage and organize schedules for executives and coordinate with multiple departments to ensure projects and issues are resolved in a timely manner. S/he acts as a point of communication between the board of directors and company shareholders, and also provides an important link between the board of directors and the Chief Executive Officer.
Key Responsibility:
• Organize and prepare agendas, presentations and papers for board meetings, committees and annual general meetings (AGMs); taking
minutes, drafting resolutions, lodging required forms; following up on actions from meetings.
• Make sure policies are kept up to date and referred to the appropriate committee for approval; maintaining statutory books, signed minutes
and resolutions.
• Provide advanced word processing services and prepare materials and presentations/reports in the appropriate format (i.e. PowerPoint);
• Maintain familiarity with all business matters and maintain subject matter knowledge and awareness on issues, projects and activities requiring
the executive’s involvement.
• Act as resource to coordinate materials for executive meetings and for other corporate activities. Exemplify service excellence in preparing
materials, binders, briefs, executive summaries, agendas and identify and resolve conflicts in schedule/commitments.
• Plan and coordinate special events for executives e.g., conference attendance and coordinate travel, accommodations, event registration and
other arrangements for the executives attending conferences and off-site events.
• Become familiar with business operations in order to communicate with various internal departments and to liaise with external parties in
administrative matters on behalf of the executive.
• Proactive in the coordination of speeches, presentations, materials, equipment and premiums as required for special events.
Board Support and Liaison:
• Serves as the CEO’s administrative liaison to the board of directors.
• Assists Board members with travel arrangements, lodging, and meal planning as needed.
• Maintains discretion and confidentiality in relationships with all board members.
• Adheres to compliance with applicable rules and regulations set in bylaws regarding board and board committee matters.
• Coordinates, compiles, and distributes in advance Board meeting materials in electronic format using the Board portal.
Other:
• Support to develop and encourage new and innovative solutions.
• Carry out any other duties as required in assigned areas.
Qualifications and Requirements:
• Bachelor’s degree.
• At least 2 year experience as an Executive Assistant supporting to CEO and a Board of Directors.
• Language: native English speaker.
• Goal-oriented, but also people-oriented person.
• Attitude of service.
• Communication skills.
• Writing skills.
• Must have advanced knowledge of Microsoft Office (Excel, Word, Power Point, and Outlook).
• Ability to perform and prioritize multiple tasks with excellent attention to detail.
• Ability to work un-supervised, and provide useful input through independent thinking
• Ability to prioritize and problem-solve with strong decision-making capabilities exercising discretion and confidentiality appropriately.
• Ability to work in a team environment and independently.
• Ability to achieve high performance goals in tight deadlines and in a fast paced environment.
• Highly motivated, forward looking, adaptable and enthusiastic.
• Tact, discretion and confidentiality are key to success in this role.
Please send updated CV and cover letter to: ggonzalez@accion.org